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Chatbots Behaving Badly™

Acquiring AI at the Idea Stage

By Markus Brinsa  |  April 10, 2025

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In today's highly competitive media landscape, speed is not a competitive advantage—it's about survival. It's not an endurance race to take advantage of AI—it's a sprint. And victory isn't for the people who wait at the race end to place bets—it's for those who know at which point the race begins.

At SEIKOURI, we believe that the next wave of competitive advantage lies not in acquiring the best-developed AI solutions, but in acquiring the right AI early. Before demos. Before press. Before hype. When ideas remain untested, founders still work out their theses, and code is vision, not product.

For large media agencies, this approach is nothing short of revolutionary. Such companies already see AI transforming everything—from programmatic content to contextually targeted ad delivery. But by the time an AI startup appears, matures, and gains traction in the wider market, it's too late. The sticker has increased. Competition closes in. And what might have been a $500k strategic buy becomes an $100M bidding contest.

SEIKOURI exists to accelerate that timeline. We're not watching at arm's length at AI companies—WE'RE INSIDE. We see startups while they're in stealth, while their decks remain unpolished and product roadmaps are hope rather than certainty. We're discovering them through rigorous research, but also because of our tight networks at seed and early-stage investors who believe in us enough to think we can discern signal from noise. These are companies you won't yet see in TechCrunch. But you will. This sort of matchmaking—between progressive media brands and next-generation AI innovation—is one of vision. It's not one of waiting for ideal product-market fit. It's one of diving in early, shaping the solution, and securing exclusivity ahead of when others in the market follow. Because when you're not buying innovation early, you're buying it late—expensively.

There are worries some agencies have: What happens if the founders fail? What happens if the product isn't what's expected?

Reasonable point—but reactive. The risk is in playing for the upside of being an early player. Early is getting to shape roadmaps to your specs. Early is getting in ahead of your competitors figuring out what to look for.

Waiting for proven solutions is safe. Security, though, is conditional. It is those who act ahead—the ones who risk thinking, who bet on seasoned partners such as SEIKOURI to guide them to the source—who will fashion the future of this business, not merely endure it.

Not only do we match innovation, we keep pace. And when we achieve our parity ahead of all those who're even attempting, the reward is amplified exponentially.

About the Author

Markus Brinsa is the Founder and CEO of SEIKOURI Inc., an international strategy consulting firm specializing in early-stage innovation discovery and AI Matchmaking. He is also the creator of Chatbots Behaving Badly, a platform and podcast that investigates the real-world failures, risks, and ethical challenges of artificial intelligence. With over 15 years of experience bridging technology, business strategy, and market expansion in the U.S. and Europe, Markus works with executives, investors, and developers to turn AI’s potential into sustainable, real-world impact.

©2025 Copyright by Markus Brinsa | Chatbots Behaving Badly™