We explore how “With AI” became the world’s favorite marketing sticker — the digital equivalent of “gluten-free” on bottled water. With his trademark mix of humor and insight, he reveals how marketers transformed artificial intelligence from a technology into a virtue signal, a stabilizer for shaky product stories, and a magic key for unlocking budgets. From boardroom buzzwords to brochure poetry, Markus dissects the way “sex sells” evolved into “smart sells,” why every PowerPoint now glows with AI promises, and how two letters can make ordinary software sound like it graduated from MIT. But beneath the glitter, he finds a simple truth: the brands that win aren’t the ones that shout “AI” the loudest — they’re the ones that make it specific, honest, and actually useful. Funny, sharp, and dangerously relatable, “With AI Is the New Gluten-Free” is a reality check on hype culture, buyer psychology, and why the next big thing in marketing might just be sincerity.