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Chatbots Behaving Badly™

Access. Rights. Scale. Premarket AI... On Your Terms

By Markus Brinsa  |  September 25, 2025

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The most valuable AI deals don’t start on stages or demo days. They begin in quiet rooms, group chats with no public link, and whispered introductions between people who have been building and shipping under pressure for years. If you arrive through a web form, you’re late. If your first move is a vendor RFP, you’ve already paid the hype premium. The only way to own AI before it owns you is to move earlier, move quieter, and move with leverage. That is the entire strategy in three words: access, rights, scale.

SEIKOURI is a human-led backchannel into pre-market AI. We don’t run a marketplace. We don’t score vendors with an algorithm. We live where the prototypes still have rough edges and the founders still answer their own support tickets, and we translate those early signals into enterprise advantage. If you want to call it something, consider operator-led origination. If you insist on “AI matchmaking,” fine—ours happens off-menu.

The Backchannel: AI Underground Access

Everything starts with who lets you in. Access is not a list of logos or a promise of introductions someday. Access is a living map of founder circles, private repos, invite-only chats, and research backchannels that don’t advertise themselves. It’s knowing which team has a real path to data rights, which “AGI-in-18-months” pitch masks a prototype duct-taped to an API, and which obscure lab just solved a problem your business has funded committees to discuss for two years.

Underground access earns you time. Time to see the thing before the press release. Time to shape the conversation before a dozen buyers crowd the room. Time to build trust while everyone else is still waiting for a response bot. We show up early, with people who understand both the code and the commercial reality, and we ask the questions that matter: where the model breaks, who owns what, what the roadmap can absorb this quarter, and what must be locked in before the market notices. This isn’t a scavenger hunt; it’s field intelligence. The outcome is not a pile of leads; it’s two or three doors that open to founders who are ready for a serious buyer right now.

The Leverage: Early Rights AI

Access without rights is a nice tour. Access with rights is a strategy. The second move is to convert first looks into defensible position—options, exclusivities, first refusal, territory or vertical carve-outs, feature-level control, deployment windows—terms that turn curiosity into leverage. We call this Early Rights AI because the timing is the point. If you wait until the blog posts and analyst decks, the price goes up, the room gets crowded, and every negotiation becomes a negotiation with the market, not a negotiation with a partner.

Rights engineering is not aggression; it’s clarity. Founders want speed, proof, and capital efficiency. Enterprises want durability, control, and de-risked deployment. Good rights reconcile those aims: milestone-based options that trigger on honest progress, exclusivities that match the value you’re actually putting on the table, refusal rights that prevent your proof-of-concept from becoming a how-to guide for your competitors. We pair deep technical and team diligence with term craft that stands up to board scrutiny and founder reality. The question is never “Can we get exclusivity?” The question is “Which specific rights create a moat without strangling the roadmap?” Early is when the answer is affordable.

The Repeatable Win: Stealth-to-Scale Partnerships

A pilot that dazzles in a lab and dies in month six is not a victory. The third step is to design the rollout while you design the pilot, ensuring success has a solid foundation. Stealth-to-Scale Partnerships is our operator playbook for transitioning from the first conversation to multi-region deployment without losing sight of the goal. We wire rights into the pilot on day one, then build the enterprise scaffolding alongside the demo: security posture, data flows, privacy constraints, SLAs, enablement assets, KPIs that survive the CFO’s second question, change management that respects how humans actually work.

This is the moment where “innovation theater” dies or scales. We make the path boring in all the right places. We define what “working” means in terms that a business can sign, and we document how the next team, market, or product line picks it up without a standing army. When the pilot graduates, it doesn’t beg for a sponsor; it triggers a rollout motion that’s been ready for weeks. Competitors can copy a demo. They can’t copy the rhythm, the rights, or the readiness you built while they were still scheduling a showcase.

What This Looks Like in the Wild

Picture a stealth NLP team with a novel inference trick and the scars to prove it. Publicly, they look like a dozen others. Privately, they’re three commits away from beating your translation latency target without giving up accuracy. You’re not the fiftieth buyer to email the contact form. You’re the first buyer in the room, introduced by someone they trust. You don’t ask for a “quick POC.” You start with a rights-backed pilot that matches their roadmap and your revenue plan. You line up the data controls, carve out a feature-level option, and set refusal rights that make sense. You agree on SLAs and enablement while the model is still warming up. By the time the world hears the news, you’re on month three of a staged rollout, your teams are trained, the moat is built, and your competitors are reading a press release that does nothing for them.

Or flip the lens. You’re a growth-stage founder with a breakthrough, and you’ve already said no to three “innovation” pilots that wanted everything and promised nothing. You don’t want a trophy logo; you want a partner who can ship. The access is reciprocal: we bring you a buyer who won’t waste your runway, a term sheet that respects your next raise, and a rollout plan that turns your promise into revenue. The rights align incentives instead of handcuffing them. The scale is real because the discipline is real.

Why Operators Win

There’s a reason this model works while others get stuck in vendor spam. The AI market moves faster than formal processes can absorb, but slower than hype cycles pretend. Operators know what to ignore, what to test, and what to paper. They’ve shipped under constraints, so they protect momentum. They’ve broken things in production, so they prevent the obvious failures. They’ve sat in boardrooms and war rooms, so they know how to explain risk without euphemism and opportunity without theater. Relationships open doors. Diligence keeps them open. Rights make them worth walking through. Scale makes them matter.

What This Is Not

It isn’t a directory with a fresh coat of jargon. It isn’t “chatbot equals AI,” and it isn’t a spreadsheet of logos scored by vibes. It isn’t another proof-of-concept that graduates into a slide deck. It’s not for teams who want headlines more than results. It’s not for founders who want enterprise revenue without enterprise rigor. It’s not even particularly interested in being loud. Quiet is a feature.

The Ask of Leadership

If you’re a buyer, bring a problem worth solving, a willingness to move before the crowd, and an appetite for terms that reward clarity. If you’re an investor, bring a thesis that isn’t afraid of being early, a tolerance for real diligence, and an interest in rights that compound. If you’re a founder, bring your truth early—the brittle parts, the roadmap tension, the thing you need from a partner to make the next leap—and expect a counterpart who speaks product and P&L in the same sentence.

The Promise

Access gets you in the room before the noise. Rights make the room worth being in. Scale turns that room into a category you can defend. Do this well, and you won’t have to outshout the market. You’ll be shipping while it’s still learning how to spell your name. That is SEIKOURI’s work. That is the advantage. And that is how you own AI before the market remembers to own you.

About the Author

Markus Brinsa is the Founder & CEO of SEIKOURI Inc., an international strategy firm that gives enterprises and investors human-led access to pre-market AI—then converts first looks into rights and rollouts that scale. He created "Chatbots Behaving Badly," a platform and podcast that investigates AI’s failures, risks, and governance. With over 15 years of experience bridging technology, strategy, and cross-border growth in the U.S. and Europe, Markus partners with executives, investors, and founders to turn early signals into a durable advantage.

©2025 Copyright by Markus Brinsa | Chatbots Behaving Badly™