Nobody Left to Catch the Logo
Advertising agencies are automating the entry-level work through which inexperienced employees once learned how to recognize weak creative, protect brand standards, and exercise professional judgment. The immediate savings are attractive, but the long-term cost is beginning to surface. Brand marketers report having to catch basic agency mistakes themselves, including incorrect logos, while some agencies have stopped hiring the graduates who would ordinarily become their future senior reviewers. AI can generate campaign assets quickly, but it cannot transfer experience to people who were never given the opportunity to acquire it. Unless agencies redesign junior positions, they risk creating a shortage of experienced employees just as automated production makes competent human oversight more valuable.