The Consultant Hallucinated the Case Study
A KPMG report about agentic AI reportedly turned into a case study in the very failure mode it should have warned clients about. GPTZero found extensive citation problems in the report, including fake or distorted citation titles and claims that appeared unsupported or misattributed. TechCrunch reported that KPMG pulled the report after organizations including UBS, the U.K.’s National Health Service, Swiss Federal Railways, and Transport for London said claims about their AI usage were untrue or misleading. The story is not just funny because a consultancy report about AI benefits allegedly contained AI hallucinations. It is revealing because consulting reports often function as authority objects inside boardrooms, procurement cycles, and transformation programs.