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Chatbots Behaving Badly™

AI Isn’t a Tool. It’s a Deal Flow. - Innovation Leaders Are Treating Emerging AI Like Venture Capitalists Do.

By Markus Brinsa  |  May 29, 2025

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Everyone’s talking about AI as the great equalizer. But in reality, it’s becoming the ultimate divider—between brands that build real strategic advantage, and brands that rent it late and call it transformation. The difference? Timing and access.

Most companies adopt AI the same way they adopt enterprise software: they wait for it to launch, then overpay for features they’ll never use—just to access the one they need.

And by the time they realize the limitations, their competitors have already moved on to something better. Something invisible. Something still in stealth. That’s where we operate.

Don’t License AI. Own It.

Subscriptions don’t build strategic advantage. Ownership does. At SEIKOURI, we’ve spent years embedded in the backchannels of early-stage AI. Our clients don’t wait for the right tool to appear on a pricing page. We bring them in before that—before the website, the seed round, the TechCrunch coverage.

We call it AI Matchmaking.

And for companies serious about building something that others can’t copy, it’s not just a smarter way to find technology. It’s the only way. But let’s back up.

The Trap of Prepackaged Innovation

Most enterprise AI buyers don’t want 95 features they’ll never use. They want one that actually works. But that’s not how SaaS economics are designed. The model rewards scale, not specificity. So what you get is an off-the-shelf product with great demos and vague outcomes—and a sales team that promises you can “customize it later.”

Meanwhile, you’re locked into multi-year contracts. Your teams are working around the product instead of through it. You start staffing people to “operate” the AI you bought to automate. And when your needs shift? You wait for the vendor’s roadmap—along with everyone else.

This isn’t innovation. It’s procurement theater.

And it’s costing you more than money. It’s costing you agility, differentiation, and competitive edge.

Now here’s the part most companies never consider: What if the AI you’re looking for already exists—but the world doesn’t know about it yet?

Welcome to the AI Underground

Most of the genuinely disruptive AI startups aren’t on your radar. They’re not on anyone’s radar—intentionally. They’re in stealth. Quietly funded, quietly building. No website. No case studies. Sometimes no name. But investors know. Insiders know. And at SEIKOURI, we know—because we’re plugged into the networks where these projects are vetted, backed, and brokered.

We don’t wait for pitch decks. We talk to the people writing code today that will make headlines next year.

And when we sit down with a client, we’re not scanning for existing tools to demo. We’re decoding what should exist, and identifying where in the shadows it’s already being built.

Most of the time, our clients don’t come to us with a perfect spec sheet. They come with a business problem and a sense of what they wish they had. Sometimes, it’s a way to predict customer churn more precisely. Sometimes, it’s generative content with built-in brand voice. Sometimes, it’s smarter segmentation, frictionless optimization, or dynamic product rendering.

The ask is usually simple: “Can we get something like this?” And the answer—if you’re asking at the right time, to the right people—is yes.

From Discovery to Control

Once we identify a matching AI solution in stealth, the playbook varies. Sometimes, the client invests. Sometimes, they acquire. Sometimes, they negotiate early access with custom development rights. What matters is control. They’re not just beta users—they’re co-creators. The product evolves in sync with their needs, not in spite of them.

And the payoff is enormous.

You don’t just get the feature you wanted—you get it exactly how you need it, without the bloat. You get to integrate it deeply, shape its evolution, and build a moat around its capabilities. You get speed to market with something no one else can offer. And you get the strategic luxury of knowing your tech stack won’t age out in twelve months because it was never built for mass adoption in the first place.

Why This Moment Matters

The AI wave right now is loud, crowded, and—if we’re honest—mostly superficial. It’s full of dashboards, wrappers, rebrands, and plugins. But underneath that noise is a quieter, more powerful movement. Hundreds of brilliant teams are building radically focused AI solutions, invisible to the general market, but deeply relevant to those who know what they’re looking for.

That’s the world SEIKOURI operates in. And our mission is simple: bring the right companies into that world before the rest catch on.

Because once a new AI tool becomes publicly available, you’re no longer competing on technology. You’re competing on how well you implement it. But if you get there first—if you spot the innovation before it becomes a product—you control the implementation, the differentiation, and the narrative.

AI Matchmaking Is Not the Future. It’s the Edge.

Every company will adopt AI. That part’s inevitable. What’s not inevitable is whether you’ll own the technology that gives you a strategic advantage—or rent it from someone else after the advantage is gone.

You don’t need to become an AI company. You just need to know which AI deserves to become yours.

That’s what we do at SEIKOURI. We don’t sell software. We help you find the code that changes your category—and the team still writing it.

If you’re tired of buying the same tool as everyone else and hoping it works better for you than for them, let’s talk. We already know who’s building the thing you need. You just haven’t met yet.

About the Author

Markus Brinsa is the Founder and CEO of SEIKOURI Inc., an international strategy consulting firm specializing in early-stage innovation discovery and AI Matchmaking. He is also the creator of Chatbots Behaving Badly, a platform and podcast that investigates the real-world failures, risks, and ethical challenges of artificial intelligence. With over 15 years of experience bridging technology, business strategy, and market expansion in the U.S. and Europe, Markus works with executives, investors, and developers to turn AI’s potential into sustainable, real-world impact.

©2025 Copyright by Markus Brinsa | Chatbots Behaving Badly™